Beverage industry news

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Since 1934, Beverage Industry News (BIN) has provided California’s Beverage Industry with strategic insight and information.  Our mission is to deliver information to our business decision makers who look to BIN for industry news, editorial features, beverage brands, directories, distributors, industry contacts and information.  

What distinguishes BIN from other beverage publications is our California specific databases of wine, spirits and beer indexes and directories that are exclusive to beverage buyers, suppliers and distributors throughout California, the nation's largest beverage marketplace.  Through our unique platform of print, digital and mobile, BIN Magazine is changing the way content is created, distributed, consumed and shared.

​ is the homepage for California's Beverage Industry, serving an engaging mix of current top stories, video and hot new products.  Our unique platform via print and digital technology enables us to market, educate and showcase products more than ever before. Moreover, our network of national publications, staff writers and expert contributors enables BIN Magazine to meet the diverse and demanding needs of our print and online audience.